About us

We started PRIMOR as a way to honor roots and individuality- to create a
connection to origin, identity, and self.

Clothing should hold intention- without showing off.

The name PRIMOR comes from “primal” and “origin”: the core of who we are and where we come from. Our designs are a celebration of heritage, individuality, and the quiet strength of returning to your roots.

This is not decoration. This is connection.